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Boppy is the number 1 selling brand of nursing pillows, based on prior calendar year nursing pillow market data.Lift, Loft, Love: Our mom-created and tested, baby approved and universally adored breastfeeding pillow, now with extra firmness that meets updated regulatory standards and crafted to stay supportive and secure throughout babyhood (and then some); higher cushion brings baby closer for a better latch and more cuddle time.Hugs Every Curve: Baby feeding pillow features a wider opening and flexible fiber fill to embrace more body types comfortably without breaking or tearing like foam; our updated Boppy pillow with patent-pending design effortlessly slides around the waist with one hand for easy adjustments.Feeding Flexibility: Innovative shape for multiple feeding styles cradle, cross cradle, football hold and bottle feeding, and tested by SimpliFed Lactation Consultants; we know spit happens, so you can easily spot clean the pillows water repellant protective liner, and the zippered, removeable cover is machine washable, making cleaning a breeze.35 Years of Confidence: Better connecting babies and moms since 1989 with breastfeeding pillows, baby carriers and other baby essentials so you can worry less and enjoy more; The first brand verified by the Baby Safety Alliance in the Nursing Pillow category for meeting the highest standards in safety, performance and quality; Meets and exceeds standards for ASTM F3669 Consumer Safety Specification for Nursing Pillows and 16 CFR 1242 safety standard for nursing pillows, so you can have peace of mind
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